The phrase refers to short, memorable sayings related to the city, often used as captions for photographs shared on social media platform Instagram. For example, a picture of the Bellagio fountains might be captioned with a remark about the city’s extravagance.
The utilization of such phrases can enhance engagement on the platform. Captions referencing the location serve to provide context, evoke emotion, and connect with individuals who have shared experiences or aspirations related to the destination. Historically, memorable phrases and slogans have played a significant role in promoting tourism and shaping perceptions of various locales.