A common vertical aspect ratio for images on the Instagram platform is 4:5. This means for every 4 units of width, the image possesses 5 units of height. For example, an image with a width of 1080 pixels would have a height of 1350 pixels to conform to this specific proportion.
Utilizing this particular image format can improve the visual experience for users. By taking up more screen space in users’ feeds, content has a greater potential to capture attention. Historically, prior constraints on image dimensions led to less optimized displays. Adhering to this suggested format now facilitates better visibility and engagement metrics, which are crucial for both personal and brand profiles.