The act of acquiring individuals who are genuine and active users of the Instagram platform to increase the follower count of an account is a practice pursued by some account holders. The intention behind this action is to inflate perceived popularity or influence on the social media network.
Engaging in this practice carries the potential to rapidly expand the number of individuals following an account, which, in turn, can provide a semblance of heightened credibility and visibility. Historically, this method has been employed by individuals and entities seeking to accelerate brand recognition, attract potential collaborators, or boost overall online presence. This practice became more common with the rise of social media marketing and the importance placed on social proof.