The ability to manage the visibility of previously appreciated short-form videos on the Instagram platform addresses a growing concern among users regarding privacy and curated online presence. A record of interactions, such as “likes,” is typically visible to other users, potentially revealing personal interests and preferences. This feature is an option to control what others can see about one’s activity within the application.
Controlling the accessibility of liked Reels provides a mechanism for users to maintain a desired level of confidentiality. This level of privacy can prevent unwanted attention, targeted advertising based on viewed content, or potential judgement from others based on inferred interests. Historically, social media platforms have evolved to offer more granular control over user data and privacy settings, reflecting a broader trend towards user empowerment.