The action refers to the purchase of endorsements for comments left on Instagram posts. For instance, an individual or business might procure these endorsements to enhance the visibility of specific feedback left on their content or the content of others.
This practice aims to create the impression of popularity and credibility. Historically, increased engagement, including comment endorsements, has been associated with greater organic reach and perceived influence on the platform. However, the efficacy and ethical implications of such actions are subjects of ongoing debate within the digital marketing community.