The function allows users to replace the background of their video with a chosen image or video. For example, an individual could record themselves discussing travel while appearing to be standing in front of the Eiffel Tower or a tropical beach.
This feature enhances creative expression and engagement within the platform. Initially a tool for professional filmmakers, its integration into a social media platform democratizes visual storytelling. It provides users with accessible means to create immersive and visually appealing content, fostering greater audience participation and brand awareness.