The functionality to display audience feedback directly within Instagram Stories allows content creators to foster a more interactive environment. This feature enables users to select and showcase specific comments received on their posts or reels directly within a Story frame, thus highlighting audience engagement. For example, a user could share a positive comment about a recipe featured in a previous post directly within their Instagram Story.
Sharing comments on Stories can amplify user engagement, providing social proof and validation of the original content. This can attract more viewers, encourage further interaction, and potentially increase reach. Historically, creators relied on screenshots or text overlays to represent audience responses, a method that was less dynamic and efficient compared to the integrated sharing feature.