Videos are sometimes classified as Shorts on YouTube based on their aspect ratio and duration. Content shorter than 60 seconds with a vertical or square aspect ratio (less than 9:16) often gets categorized and presented as a Short within the YouTube platform. This automatic categorization is intended to optimize viewing on mobile devices and align with the consumption habits of users who prefer short-form content.
This re-categorization leverages the platform’s emphasis on mobile viewing and aims to boost discoverability through the Shorts feed. Shorts receive increased visibility and are more likely to be viewed by users actively engaging with short-form content. This can translate to increased views, subscriber acquisition, and overall channel growth, particularly for content creators targeting a younger demographic accustomed to consuming media in shorter segments. The historical context is rooted in the rise of platforms like TikTok and Instagram Reels, which popularized short-form video content and prompted YouTube to develop its Shorts feature.