Short-form video platforms are digital services enabling users to create and share brief, engaging video content. These platforms typically feature user-friendly editing tools, trending audio tracks, and interactive elements, fostering widespread participation. A relevant example includes the offerings from both YouTube and TikTok.
The rise of short-form video has transformed digital content consumption, offering easily digestible entertainment and information. Its impact is evident in marketing, education, and social interaction, allowing for rapid dissemination of ideas and creative expression. This format has origins in earlier forms of online video but achieved widespread adoption with the advent of mobile-first platforms.