Detecting inauthentic follower acquisition on Instagram involves examining a profile’s follower count in relation to its engagement metrics. A disproportionately large number of followers coupled with consistently low likes, comments, and shares on posts suggests the possible purchase of followers. For instance, a profile with 100,000 followers that consistently receives fewer than 100 likes per post warrants closer inspection.
Identifying artificially inflated follower counts is crucial for maintaining the integrity of the platform and ensuring authentic connections between users. A genuine follower base fosters meaningful interactions and accurately reflects the popularity and influence of an account. Historically, brands and individuals have sought to artificially boost their perceived value on social media, but this practice undermines the platform’s credibility and user trust.