The selection of refined musical compositions to accompany short-form video content on social media platforms represents a deliberate aesthetic choice. For example, an instrumental piece with a classical influence or a jazz standard can enhance the perceived sophistication of an Instagram story.
The strategic incorporation of such music serves multiple purposes. It can elevate brand perception, evoke specific emotions in viewers, and contribute to a cohesive visual and auditory narrative. Historically, the use of music in visual media has proven effective in shaping audience response and strengthening engagement.