The practice of acquiring views for short-form video content on a specific social media platform involves purchasing metrics to artificially inflate the perceived popularity of those posts. This activity directly impacts the visibility of ephemeral content shared on a popular photo and video-sharing service. An example would be an individual or business paying a third-party service to add several thousand views to their story content.
This boosting of numbers is often undertaken with the intention of enhancing credibility, attracting organic engagement, and potentially influencing algorithms that determine content distribution. Historically, this type of activity has grown alongside the rise of social media marketing and the increasing importance of perceived social influence in both personal branding and business promotion.