The action of disseminating video content from the YouTube platform onto Instagram’s ephemeral story feature is a cross-platform sharing activity. For example, a user might highlight a recently uploaded video by posting a link to it within their Instagram story for their followers to access.
This practice enables content creators to broaden their audience reach and drive traffic between platforms. Historically, this cross-promotion has been a valuable tool for marketers and individuals seeking to maximize visibility and engagement in a fragmented social media landscape. It strengthens content discoverability and leverages the distinct user bases of both platforms.