The temporal dimension of Instagram’s short-form video feature dictates the maximum duration of individual segments. This limitation affects content creators, influencing their storytelling and presentation approaches. For instance, a single segment cannot exceed 60 seconds.
Adhering to this time constraint is crucial for maintaining audience engagement and ensuring content is displayed seamlessly within the platform’s native user experience. Historically, the initial duration was shorter, but the increase reflects evolving user habits and content creation trends. This adjustment allowed for more comprehensive narratives within the ephemeral format.