A feature available within the Instagram platform allows users to replace the background of their video with a custom image or video. This functionality, accessed through the Stories feature, provides a creative avenue for content creation. For instance, an individual could record themselves as if they were on a beach by selecting a beach photograph as the background.
The advantage of this background replacement lies in its ability to enhance visual appeal and storytelling. It provides a method to add context, humor, or branding to video content without requiring physical locations or elaborate sets. Its origins can be traced to the broader use of chroma key technology in film and television, adapted for mobile content creation and democratized for everyday users.