A carefully selected collection of words and phrases appended to digital content, specifically photos and videos, that aims to improve the discoverability of fitness-related material on a popular social media platform. For example, utilizing terms associated with specific exercises, body parts, or fitness goals increases the likelihood of content being viewed by users searching for those topics.
The strategic application of these terms offers several advantages, including broader audience reach, increased engagement with published content, and the potential for organic growth of a profile. Historically, such strategic labeling has been a core component of optimizing digital content for search engines and social media algorithms, evolving alongside platform updates and user search behaviors.