Keywords associated with video content assist the platform’s algorithms in categorizing and indexing uploads. For example, labeling a video with terms like “action RPG” or “indie game review” allows viewers searching for those specific topics to discover the content more easily.
Strategic use of these descriptors enhances discoverability, attracting a more targeted audience and increasing the likelihood of higher viewership. Historically, these metadata fields have evolved from simple labels to crucial elements influencing search rankings and audience engagement, serving as a vital aspect of content optimization.