The function of subscribing to categorized keywords within the Instagram platform allows users to curate content streams based on specific interests. For example, an individual passionate about landscape photography might opt to receive posts tagged with keywords such as #landscapephotography or #naturephotography. This ensures a feed populated with relevant visual content beyond accounts they actively follow.
This feature provides a valuable mechanism for discovering new creators and staying abreast of trending topics. Before its introduction, users relied primarily on direct searches or algorithmic suggestions to find content. Keyword following streamlines this process, offering a continuous flow of updated content aligned with user-defined preferences. It also enhances the potential for content creators to reach a wider audience interested in niche subjects.