The feature, often found within the settings of the Meta-owned platform, allows users to resurface and share content from their archives that was posted on the same calendar date in previous years. For instance, if a user activates this on October 26th, they will be presented with posts and stories from previous October 26ths that exist within their historical data on the app.
This functionality provides a unique avenue for revisiting personal memories and sharing them with a present-day audience. It fosters engagement by prompting reflection and nostalgia, potentially strengthening connections between users and their followers through shared recollections. The feature leverages the platform’s extensive user-generated content archives to deliver personalized, time-sensitive experiences.