Viewer duration originating from individuals who have chosen to follow a channel on the video-sharing platform is a critical metric for content creators. This duration represents the aggregate amount of time that subscribed viewers spend consuming a channel’s content. As an illustration, if ten subscribers each watch a 10-minute video, the resulting viewer duration is 100 minutes.
This metric is important because it is a strong indicator of audience loyalty and engagement. A higher figure suggests that subscribers find the content valuable and are actively choosing to watch it. This, in turn, benefits the channel’s visibility on the platform, potentially leading to increased discoverability for a broader audience. Historically, this engagement has been a key factor in how the platform’s algorithm prioritizes and recommends content to users.