The phrase refers to text accompanying photographs of couples traveling, published on the Instagram platform, frequently incorporating quotations to enhance the visual content. For example, an image of a couple at the Eiffel Tower might include a caption like “Paris with my love! ‘Of all the books in the world, the best stories are found between the pages of a passport.’ – Unknown.”
Such content provides emotional connection and resonates with similar audiences. The incorporation of quotations can elevate the perceived sophistication of the content and provide relatable connection to the audience. Its historical context is rooted in the rising popularity of social media and a desire for individuals to share their experiences publicly.