The combination of a well-known automobile association affiliation, a streaming television service, and promotional offers related to temporary complimentary access represents a strategy for customer acquisition and service adoption. Such combinations aim to leverage existing brand recognition and member loyalty to introduce new digital entertainment options.
Historically, businesses have employed promotional codes and free trials to incentivize trial and adoption of services. Affiliations with established organizations like AAA can enhance the perceived value and credibility of the offer, potentially leading to increased conversion rates from trial users to paid subscribers. This approach benefits both the streaming service through subscriber growth and the affiliated organization by providing added value to its members.
