Advertisements of extended duration that viewers cannot bypass on the YouTube platform constitute a specific form of digital advertising. These commercials, lasting up to two minutes, interrupt content consumption and mandate full viewing for monetization to occur. A typical example involves a promotional video for a new product launch played before a user’s intended video, requiring the viewer to watch the entire length before accessing their desired content.
Such advertising holds significance for content creators and advertisers seeking guaranteed audience engagement. While potentially intrusive to viewers, the format ensures that the complete message is delivered, contributing to brand recall and potential conversion. Historically, shorter, skippable ads have been the norm, but longer, unskippable formats provide an alternative strategy for brands aiming for deeper audience immersion and more comprehensive messaging.
