YouTube allows video creators to add tags to their content, which serve as metadata to help viewers discover videos. The platform imposes a limit on the number of tags that can be added to each video. This limit is specifically intended to maintain the integrity of search results and prevent abuse of the tagging system for manipulating video discovery.
Employing relevant metadata is crucial for optimizing a video’s visibility on YouTube. When creators appropriately label their videos, the chances of the content appearing in related video suggestions and search results increase. A strategically implemented tagging strategy provides enhanced contextual information, improving the potential for broader audience reach and engagement, and increasing potential viewership.