The duration of video content within a multi-image or video post on the Instagram platform is a significant factor for user engagement. For example, each video in a carousel can range from a minimum duration to a platform-defined maximum, influencing the overall story conveyed and the viewer’s consumption time.
Appropriate video duration is critical for maintaining audience attention and maximizing content reach. Historically, short-form video has proven effective in capturing immediate interest; however, carousel posts offer the opportunity for extended storytelling and in-depth information sharing, provided each video maintains viewer interest.