These advertisements appear as semi-transparent banners across the lower portion of a YouTube video. Typically image-based, they display a call to action and link to an external website or another YouTube page. They offer viewers an unobtrusive way to interact with the advertisement without fully interrupting the video content.
These visual elements provide a cost-effective means for advertisers to reach a targeted audience. Their non-intrusive nature improves user experience relative to pre-roll or mid-roll video advertisements, which results in higher engagement. Historically, these ad formats became a standard offering on the platform, representing an important entry point for smaller businesses seeking to advertise on YouTube.