The alignment of auditory and visual elements in video content shared on a particular online platform is critical for viewer experience. When sound and picture are misaligned, even slightly, it can result in a distracting and unprofessional presentation. As an example, a person’s lips may move before or after the corresponding speech is heard.
Proper synchronization is important because it directly impacts audience engagement and perception of quality. Poorly synced content can lead to viewer frustration, potentially resulting in decreased watch time and negative audience feedback. Historically, achieving this synchronization required specialized hardware and software. However, advancements in recording and editing technologies have made it more accessible.