Video duration on Instagram varies depending on the specific format utilized. Instagram offers several video formats, each with designated length constraints. These formats include Reels, Stories, in-feed posts, and Live videos. For example, Reels allow for shorter, engaging content, while in-feed videos can accommodate longer material.
Understanding the duration limitations of each video format is crucial for effective content strategy. Adhering to these specifications ensures optimal visibility and engagement within the platform’s ecosystem. Historically, Instagram’s video lengths have evolved, reflecting changes in user behavior and technological advancements.