The phrase refers to methods, both native to the platform and external, used to identify individuals who have interacted with an Instagram user’s content. This interaction can include viewing profiles, stories, reels, or posts. For instance, one might seek this information to gauge audience engagement or identify potential collaborators.
Understanding audience engagement metrics is valuable for content creators and businesses. Accessing data about viewer activity allows for optimization of content strategy, improved targeting of advertisements, and a clearer understanding of audience preferences. Historically, Instagram has provided varying levels of access to this type of information, with recent changes impacting the availability of detailed viewer data.