Quantifying the viewership of real-time broadcasts on the Instagram platform provides a metric of engagement and reach. For example, a broadcast attracting a significant number of viewers suggests a high level of interest from the audience.
The number of viewers attained in live streaming sessions serves as a key performance indicator for content creators and brands. Attaining substantial viewership can translate into increased brand awareness, heightened audience engagement, and potential revenue streams. The pursuit of higher viewership is often interwoven with strategies related to content promotion and timing.