Instagram offers a feature called Highlights, which allows users to group and display their previously shared Stories for longer than the standard 24-hour period. These collections are presented on a user’s profile page and are visually distinct from regular posts. A key question revolves around the degree of visibility the content creator has regarding who has interacted with this showcased content.
Understanding data around content consumption is valuable for account holders, be they individuals or businesses. Such insights provide feedback on audience engagement, informing content strategy and overall account management. Previously, during the initial 24-hour period a Story was live, Instagram provided a list of viewers. The query now focuses on whether that same viewer information is accessible for content once it’s been saved as a Highlight.