Instagram’s Highlights feature allows users to curate and display previously shared Stories beyond the standard 24-hour lifespan. The capability to see how many times a Highlight has been viewed provides valuable data to the profile owner. This data is presented as a total view count for each Highlight compilation.
Understanding the aggregate view count of Highlights offers insights into content popularity and audience engagement. This data can inform content strategy decisions, allowing users, particularly businesses and influencers, to tailor their future Stories and Highlights for increased reach and impact. Initially, Instagram Stories themselves provided only fleeting visibility. The introduction of Highlights offered a more permanent way to showcase content, and the accompanying view metrics provided quantifiable feedback.