On Instagram, two key metrics provide insights into content performance: the number of times a post was displayed and the number of times a video was watched. The former represents the total instances a post was shown, regardless of whether it was clicked or engaged with. The latter specifically tracks the number of times a video was played for at least three seconds.
Understanding the distinction between these metrics is crucial for evaluating the reach and engagement of content strategy. Impressions illustrate potential visibility, while views indicate actual consumption. Analyzing trends in these data points over time can inform content adjustments, target audience refinement, and overall campaign effectiveness. This comparison offers a deeper understanding of what resonates with an audience and what simply appears in their feeds.