The term refers to a specific enhancement tool available within the Instagram application. It is a feature that automatically adjusts the brightness and contrast of an image to improve its visual appeal. Using this function can often reveal details in photos that are otherwise obscured by shadows or overexposure. For instance, a photograph taken in low light might appear clearer and more vibrant after applying this adjustment.
The value of this tool lies in its capacity to quickly optimize images for sharing, thereby potentially increasing engagement and visual impact. It provides a simple method for users to enhance their content without requiring external photo editing software or advanced photographic knowledge. Its availability within the platform democratizes image enhancement, allowing more users to present visually appealing content. Historically, its introduction marked a step toward simplifying photo editing processes for the average mobile user.