The phrase describes an individual’s search for online video content creators who align with their own personality, interests, or aspirations. For instance, an individual might take an online quiz or reflect on their viewing habits to determine which established personality best mirrors their own traits.
This activity taps into the human desire for self-discovery and social connection. Identifying with a specific internet personality can provide a sense of belonging, inspiration, and validation. The quest to determine one’s online video counterpart has grown alongside the rise of user-generated content platforms, offering numerous avenues for self-expression and community building.