Revenue per mille, often represented as RPM, indicates the estimated earnings a YouTube content creator receives for every one thousand views. This metric is calculated after YouTube’s revenue share and incorporates various income streams, including advertising revenue, channel memberships, and Super Chat proceeds. For example, if a video garners 10,000 views and the associated RPM is $5, the creator’s estimated earnings from those views would be $50.
This figure serves as a key performance indicator for assessing the monetization efficiency of a YouTube channel. A higher RPM signifies greater revenue generation per view, suggesting effective content targeting, audience engagement, or optimized ad placement. Tracking its historical trends and comparing it against industry benchmarks can provide valuable insights into the channel’s growth and profitability over time.