The phrase refers to the subsequent piece of content within a sequence of short videos or images posted by a user on a social media platform. When viewing these ephemeral posts, the platform often indicates the presence of additional content by displaying a prompt or visual cue that encourages the viewer to proceed to the following segment. This feature is designed to create a continuous, narrative-driven experience. For example, after viewing a friend’s vacation photo, the user might tap the screen to see the next photo or video in their vacation series.
This sequential storytelling method offers several advantages. It allows users to share richer, more detailed experiences than a single post might permit. Businesses can leverage this functionality to create engaging product demonstrations or behind-the-scenes glimpses. From a historical context, this approach evolved from the desire to share moments in a chronological manner, mimicking real-time storytelling. The implementation strengthens user engagement and increases time spent on the platform, which are crucial metrics for social media companies.