The phenomenon describes an aesthetic that has become prevalent on social media, characterized by digitally altered features. These features typically include overly smooth skin, enlarged eyes, plump lips, a defined jawline, and a generally enhanced and often homogenized appearance. Examples can be observed in images and videos across various platforms, where individuals present themselves with these augmented characteristics, achieved through filters and editing tools.
The increasing prevalence of this aesthetic raises concerns about its influence on perceptions of beauty and self-image. This idealized representation can contribute to unrealistic standards and potentially impact self-esteem. Furthermore, its emergence is rooted in technological advancements that enable easy and accessible image manipulation, coupled with the desire for social validation prevalent on social media platforms. The historical context lies in the evolution of beauty standards, amplified and accelerated by digital tools.