The video advertising format on YouTube that has a duration of six seconds is called a Bumper Ad. These ads are designed to deliver a concise marketing message before a user’s selected video content begins. Bumper Ads are non-skippable, ensuring the complete message is viewed by the audience.
The brevity of this ad format offers several advantages. Its short duration minimizes disruption to the viewer’s intended viewing experience, potentially leading to a more favorable perception of the brand. The conciseness necessitates a highly focused message, often resulting in greater memorability. Historically, shorter online advertising formats have proven effective in capturing attention within a rapidly shifting digital landscape.