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The practice of established YouTube personalities expanding to OnlyFans carries significant implications. It allows for increased revenue streams beyond traditional YouTube monetization methods (advertising, sponsorships), providing greater financial independence. Historically, creators relied heavily on YouTube’s algorithm and advertising revenue, making them vulnerable to policy changes and fluctuating ad rates. OnlyFans offers a direct relationship with their audience, enabling more predictable income and a greater degree of control over their content. This shift also highlights evolving societal attitudes towards online content creation and monetization strategies.
