The ability to restrict an individual’s access to a user’s “likes” activity on Instagram refers to a user’s capacity to prevent another user from viewing the posts and comments a user has indicated approval of by tapping the heart icon. An example of this would be preventing a specific follower from observing which photos and videos a user has “liked” on the platform.
Controlling the visibility of “likes” can provide a degree of privacy and curated self-presentation. Historically, Instagram’s design allowed for near-universal visibility of activity; however, evolving user expectations and concerns over online interactions have fueled the demand for greater control over shared information. This control benefits users seeking to manage their online presence and avoid potential scrutiny or unwanted interactions based on their activity.