The action of incorporating short-form video content created on Instagram’s Reels platform into a user’s Instagram Story is a common practice. This feature allows for wider dissemination of Reels content beyond the dedicated Reels feed and onto the more ephemeral Story format, where it is viewable for 24 hours. It often involves selecting a Reel and utilizing the “Share” function to post it to a Story.
Integrating these short videos into Stories offers significant advantages. It expands content visibility, potentially reaching a broader audience not actively browsing the Reels tab. This practice also enables creators to repurpose content, driving engagement and cross-promoting different aspects of their Instagram presence. Historically, this functionality evolved as Instagram sought to unify its various video features and enhance content sharing capabilities across the platform.