Click-through rate (CTR) on the YouTube platform represents the percentage of impressions that result in a view. It is calculated by dividing the number of clicks on a video by the number of times the video’s thumbnail is shown to viewers (impressions). For example, if a video’s thumbnail is displayed 100 times and 5 people click on it, the CTR is 5%.
CTR is a significant metric for assessing the effectiveness of video content, titles, and thumbnails. A higher CTR suggests that the video is more appealing to viewers, potentially leading to increased watch time, subscriber growth, and overall channel visibility within the algorithm. Understanding the historical performance of a channel’s videos can provide valuable insights into what resonates with the target audience and inform future content strategies.