Descriptive labels, added to video uploads, serve as metadata to provide context to the platform’s algorithms. These labels categorize content, aiding the search engine in understanding the subject matter and target audience. For example, a cooking tutorial on chocolate cake might include labels such as “chocolate cake recipe,” “dessert baking,” or “easy cake tutorial.”
The inclusion of relevant descriptors improves discoverability, potentially increasing viewership. Accurate and strategic use of these labels can broaden a video’s reach, connecting it with viewers actively searching for related content. Initially, these descriptors were more heavily weighted in the platform’s ranking algorithm. While their influence has evolved, they continue to contribute to the overall optimization and visibility of a video.
