Software designed to automatically generate “likes” on YouTube videos exists. These programs, often called bots, simulate user interaction to inflate the perceived popularity of content. This artificially increased engagement can mislead viewers regarding the true value or appeal of a video. For example, a video with few views but a large number of likes might appear more trustworthy or interesting than it actually is, potentially influencing viewers to watch it based on the inflated metrics.
The rise of automated engagement stems from a desire to quickly increase the visibility and perceived authority of online content. Historically, creators relied on organic growth, building audiences through quality content and consistent interaction. However, the competitive nature of online platforms has incentivized some individuals and organizations to seek shortcuts. Artificial engagement, though ethically questionable, is seen by some as a way to bypass the slow process of natural audience development and rapidly establish a presence on the platform.
