A regional sports network focused on broadcasting Chicago Cubs baseball games, along with other sports-related programming, is the subject of this discussion. This particular network can be accessed through a live television streaming service that offers a variety of channels online. The combination allows viewers outside the traditional cable market to view programming otherwise unavailable to them. As an example, a Cubs fan living outside of the Chicago broadcast area could potentially watch live games using this method.
The importance of this accessibility lies in broadening the network’s viewership beyond its geographic base. The benefits include increased revenue through subscriptions and advertising, and a stronger connection with a fanbase dispersed across the country. Historically, regional sports networks were limited by cable contracts and geographic boundaries. The emergence of streaming services has challenged that model, allowing networks to reach a wider audience than ever before. The use of the streaming services helps with out-of-market viewer to watch thier baseball program.