The act of sharing video content originally hosted on the YouTube platform to the Instagram platform encompasses a process of downloading, potential editing, and subsequent uploading. For example, a user might download a music performance from YouTube and then upload a snippet of it as an Instagram Reel.
This practice allows content creators and businesses to repurpose existing video assets, expanding their reach to a different audience and leveraging the unique features of Instagram, such as its emphasis on visual content and short-form videos. Historically, individuals achieved this through screen recording or third-party downloaders before more streamlined methods became available.