The phrase references a specific radio station, identified by its frequency (1030 AM), potentially broadcasting live (“na zywo” translates to “live” in Polish) and accessible through the YouTube platform. This suggests an online simulcast or recording of the station’s programming available for on-demand or real-time listening via YouTube. For instance, a listener might search for the station’s call letters and frequency in conjunction with “live” to find an active stream.
This type of broadcasting offers several advantages. It extends the reach of traditional radio beyond geographical limitations, allowing listeners worldwide to access the station’s content. For the station, this provides opportunities for increased audience engagement, potentially leading to greater advertising revenue and brand visibility. Historically, radio stations have sought to adapt to evolving media consumption habits, and utilizing platforms like YouTube represents a strategic approach to maintaining relevance in the digital age. This move also allows for a richer, more interactive experience compared to traditional radio, with features like live chat and on-demand replay.
