Individuals who create content on the YouTube platform and possess promotional codes for the SeatGeek ticket marketplace represent a significant intersection of digital marketing and entertainment. These personalities, often referred to as influencers, leverage their established audience to advertise SeatGeek, providing viewers with discount codes for purchasing event tickets. For example, a gaming YouTuber might promote a SeatGeek code in the description of their latest video, encouraging viewers to use it when buying tickets to a live gaming convention.
The use of these individuals by SeatGeek provides several benefits. It allows the company to reach specific demographic groups more effectively than traditional advertising methods. By partnering with content creators who have built trust and engagement with their audience, SeatGeek can improve brand awareness and drive ticket sales. This marketing strategy has grown in importance alongside the rise of influencer marketing, offering a measurable return on investment through code redemption tracking.