Roxy is a well-known brand in the action sports industry, particularly in the realm of surf, snow, and skate culture. Founded in 1990 by Quiksilver, Roxy is a sister brand that focuses on creating high-quality apparel and gear for young women who embody the active and adventurous lifestyle. The brand's mission is to inspire girls to be confident, fearless, and free-spirited, while providing them with the best products to support their passions.
History of Roxy
Roxy was created as a response to the growing demand for women’s surf apparel in the late 1980s. At that time, Quiksilver, a leading surf brand, recognized the need for a brand that catered specifically to the needs of female surfers. Roxy’s first products were launched in 1990, featuring a range of surf-inspired clothing, including board shorts, tops, and dresses. Over the years, the brand has expanded its product line to include snowboarding, skiing, and skateboarding gear, as well as lifestyle apparel and accessories.
Roxy’s Product Line
Roxy’s product line is diverse and extensive, offering a wide range of apparel and gear for various activities and seasons. Some of the key product categories include:
- Surf apparel: board shorts, swimsuits, rash guards, and wetsuits
- Snow apparel: jackets, pants, gloves, and beanies
- Skate apparel: hoodies, t-shirts, and skate shorts
- Lifestyle apparel: dresses, tops, and bottoms for everyday wear
- Accessories: hats, scarves, and bags
Roxy's products are designed to be functional, comfortable, and stylish, with a focus on high-quality materials and attention to detail. The brand is known for its bold and colorful designs, which reflect the fun and adventurous spirit of the Roxy girl.
| Product Category | Key Features |
|---|---|
| Surf Apparel | Quick-drying fabrics, built-in UPF protection, and flexible designs |
| Snow Apparel | Waterproof and breathable membranes, insulation, and adjustable cuffs |
| Skate Apparel | Durable fabrics, reinforced seams, and comfortable fits |
Roxy’s Impact on the Action Sports Industry
Roxy has played a significant role in shaping the action sports industry, particularly in the area of women’s sports. The brand has been instrumental in promoting female participation in surf, snow, and skate culture, and has provided a platform for women to showcase their talents and pursue their passions. Roxy has also collaborated with various organizations and initiatives to support women’s empowerment and equality in sports.
Roxy’s Sustainability Efforts
Roxy is committed to reducing its environmental footprint and promoting sustainability in its operations. The brand has implemented various initiatives, such as using recycled materials, reducing waste, and implementing environmentally-friendly manufacturing processes. Roxy has also partnered with organizations that share its values and commitment to sustainability, with the goal of creating a more eco-friendly and responsible action sports industry.
Roxy's sustainability efforts are reflected in its products, which are designed to be durable, versatile, and long-lasting. The brand's focus on quality and performance is not only about creating great products, but also about reducing waste and minimizing the environmental impact of its operations.
What is Roxy’s target audience?
+Roxy’s target audience is young women who are passionate about action sports, including surf, snow, and skate culture. The brand’s products and marketing efforts are designed to appeal to girls and women who embody the active and adventurous lifestyle.
What types of products does Roxy offer?
+Roxy offers a wide range of apparel and gear for surf, snow, and skate culture, as well as lifestyle apparel and accessories. The brand’s products include board shorts, swimsuits, jackets, pants, gloves, and beanies, among other items.
Is Roxy committed to sustainability?
+Yes, Roxy is committed to reducing its environmental footprint and promoting sustainability in its operations. The brand has implemented various initiatives, such as using recycled materials, reducing waste, and implementing environmentally-friendly manufacturing processes.
